Hey all! I hope everyone enjoyed Thanksgiving and what not! I'm definitely enjoying the time off from school and figured it would be nice to be able to write something. I'm probably gonna disappear soon since finals will be rolling around for me soon enough. So, an entry before then sounds like a good idea!
Anyways, one of the theories that came up in my Psychology of Motivation class that I thought was rather interesting is called Balance Theory. This theory was developed by a man named Fritz Heider who was a rather big name in the field back in the mid 1900's. Anyways, to somewhat simplify his theory, Heider was interested in not only how two people view each other, but also some other object/person/idea. Balance Theory says when situations will be in balance, and thus there should be low motivation to change the situation itself, and when situations will not be in balance, or when there should be motivation to change the situation itself. Let's take a look at an example to make things a little more clear...
Let's say that we have two people named Chris and Jane. To fit with Balance Theory, we assume that Chris and Jane share the same feelings towards each other, which is positive in this case. For the object or idea of interest, let's say that we're going to look at their views towards something significant, such as Obama. Now, Chris loves Obama. Chris rallies, makes phone calls, and basically does everything he can to support Obama. Yet, Jane doesn't really like Obama. She thinks he hasn't done much as President and is planning on voting for someone else come election time (Note: Please remember these people are hypothetical! I am not trying to offend anyone. Thank you!). After considering these three factors, Heider would say that this is a situation not in balance, and that Jane and Chris should have motivation to change the situation. Let's break it down and take a closer look at why...
Heider proposed that the three factors that determine if a situation is in balance are:
1. How the two people feel towards each other.
2. How person A feels toward the object/person/idea.
3. How person B feels toward the object/person/idea.
Now, if person A and person B like each other (like Chris and Jane do), then that is assigned a positive value. For simplicity's sake, let's just give it a value of a positive one. If a person likes the object/person/idea of interest, like Chris, then we would also assign that a value of a positive one. But, if a person doesn't like the object/person/idea of interest, like Jane, then we would assign that a value of a negative one (this is one of the things that's easier seen visually in the form of a triangle, but I know better than try to impress you with my MS Paint skills since I'm not finding a fitting picture). Now, to see whether the situation is in balance or not, we simply multiply all three values together. If the result is positive, then the situation is in balance. If the result is negative, then the situation is not in balance. As you can see by multiplying our values together (1 x 1 x -1 = -1), our situation is one that Balance Theory would label as not being in balance.
Anyways, one of the theories that came up in my Psychology of Motivation class that I thought was rather interesting is called Balance Theory. This theory was developed by a man named Fritz Heider who was a rather big name in the field back in the mid 1900's. Anyways, to somewhat simplify his theory, Heider was interested in not only how two people view each other, but also some other object/person/idea. Balance Theory says when situations will be in balance, and thus there should be low motivation to change the situation itself, and when situations will not be in balance, or when there should be motivation to change the situation itself. Let's take a look at an example to make things a little more clear...
Let's say that we have two people named Chris and Jane. To fit with Balance Theory, we assume that Chris and Jane share the same feelings towards each other, which is positive in this case. For the object or idea of interest, let's say that we're going to look at their views towards something significant, such as Obama. Now, Chris loves Obama. Chris rallies, makes phone calls, and basically does everything he can to support Obama. Yet, Jane doesn't really like Obama. She thinks he hasn't done much as President and is planning on voting for someone else come election time (Note: Please remember these people are hypothetical! I am not trying to offend anyone. Thank you!). After considering these three factors, Heider would say that this is a situation not in balance, and that Jane and Chris should have motivation to change the situation. Let's break it down and take a closer look at why...
Heider proposed that the three factors that determine if a situation is in balance are:
1. How the two people feel towards each other.
2. How person A feels toward the object/person/idea.
3. How person B feels toward the object/person/idea.
Now, if person A and person B like each other (like Chris and Jane do), then that is assigned a positive value. For simplicity's sake, let's just give it a value of a positive one. If a person likes the object/person/idea of interest, like Chris, then we would also assign that a value of a positive one. But, if a person doesn't like the object/person/idea of interest, like Jane, then we would assign that a value of a negative one (this is one of the things that's easier seen visually in the form of a triangle, but I know better than try to impress you with my MS Paint skills since I'm not finding a fitting picture). Now, to see whether the situation is in balance or not, we simply multiply all three values together. If the result is positive, then the situation is in balance. If the result is negative, then the situation is not in balance. As you can see by multiplying our values together (1 x 1 x -1 = -1), our situation is one that Balance Theory would label as not being in balance.
So, what happens when an unbalanced situation arises? There is supposed to be a great deal of motivation to change, and the change can take place in usually three ways. If we look at this situation from the perspective of Chris and how he can change the situation to be in balance, his options are...
1. Get Jane to like Obama. If this is the case, then Jane will have a positive value assigned to her liking of Obama, resulting in three positive ones and getting a balanced situation.
2. Chris decides to stop liking Obama. If Chris does happen to change his view, then Jane and him will both share a negative view towards Obama, resulting in two negative ones and a positive one. When multiplied all together, the result is a positive one, showing that a new balance has arisen.
3. Chris decides to not be friends with Jane. Even though I think it would be rather extreme to stop liking a friend simply because they don't share the same view as you towards something, it is still a way to achieve a balanced situation. Not liking Jane gives a negative one for the feelings Chris and Jane have towards each other, resulting in two negative ones and a positive one. Again, when multiplied together, the result would be a positive one, resulting in a new balanced situation.
Thus, there are quite a few options available to Chris to change the situation. The strength of motivation to change the situation depends on how attached to the object/person/idea the people in the situation are, though. If it wasn't Obama, but rather Chris's like of apple sauce, then maybe he wouldn't care as much if Jane liked apple sauce or not. Yet, politics and what not are typically things viewed seriously, and thus a greater motivation to change the situation may arise for such an issue. It is important to note, though, that a balanced situation does not indicate a "good" situation. For example, if person A loved person C, person B loved person C as well, and person A and person B are best friends, the situation would be in balance, but it would more likely than not be a "good" situation...
So yes, this is essentially the basic idea of Balance Theory... Even though it may sound a bit abstract, it does provide an interesting way to look at some real-life situations, esp. in terms of advertising. Let's say that you like some celebrity (and we'll just assume that you think they like you back haha) and you find out the celebrity likes some product. In order to keep the situation balanced you may adapt a positive view towards the object. But, if you already knew about the product and disliked it, then your view towards the celebrity may be lessened (possibly to the point of no longer liking the celebrity) so that the situation could achieve balance. Of course, the latter is rather extreme and something I don't think would be that likely to happen, but it would depend on how significantly the person viewed the object. Hum... As is the case normally, I seem to have written a bit more than I would have initially intended by this point. Thus, I'll just call it quits for now and just write more of a continuation later. But for now, I think this is a good place to stop... Goodnight!
1. Get Jane to like Obama. If this is the case, then Jane will have a positive value assigned to her liking of Obama, resulting in three positive ones and getting a balanced situation.
2. Chris decides to stop liking Obama. If Chris does happen to change his view, then Jane and him will both share a negative view towards Obama, resulting in two negative ones and a positive one. When multiplied all together, the result is a positive one, showing that a new balance has arisen.
3. Chris decides to not be friends with Jane. Even though I think it would be rather extreme to stop liking a friend simply because they don't share the same view as you towards something, it is still a way to achieve a balanced situation. Not liking Jane gives a negative one for the feelings Chris and Jane have towards each other, resulting in two negative ones and a positive one. Again, when multiplied together, the result would be a positive one, resulting in a new balanced situation.
Thus, there are quite a few options available to Chris to change the situation. The strength of motivation to change the situation depends on how attached to the object/person/idea the people in the situation are, though. If it wasn't Obama, but rather Chris's like of apple sauce, then maybe he wouldn't care as much if Jane liked apple sauce or not. Yet, politics and what not are typically things viewed seriously, and thus a greater motivation to change the situation may arise for such an issue. It is important to note, though, that a balanced situation does not indicate a "good" situation. For example, if person A loved person C, person B loved person C as well, and person A and person B are best friends, the situation would be in balance, but it would more likely than not be a "good" situation...
So yes, this is essentially the basic idea of Balance Theory... Even though it may sound a bit abstract, it does provide an interesting way to look at some real-life situations, esp. in terms of advertising. Let's say that you like some celebrity (and we'll just assume that you think they like you back haha) and you find out the celebrity likes some product. In order to keep the situation balanced you may adapt a positive view towards the object. But, if you already knew about the product and disliked it, then your view towards the celebrity may be lessened (possibly to the point of no longer liking the celebrity) so that the situation could achieve balance. Of course, the latter is rather extreme and something I don't think would be that likely to happen, but it would depend on how significantly the person viewed the object. Hum... As is the case normally, I seem to have written a bit more than I would have initially intended by this point. Thus, I'll just call it quits for now and just write more of a continuation later. But for now, I think this is a good place to stop... Goodnight!
